Table of Contents
Social Media & Content Tools #
Leverage content pages and social templates within Sierra and Xara Cloud to share market updates, property posts and agent introductions. BombBomb video support allows you to incorporate personalized video messages into your campaigns.
SOI / Past Client Marketing #
Your sphere of influence (SOI) and past clients are your #1 source of business. Organize your database by listing everyone you know—friends, family, neighbours, social followers and local professionals—and import it into your CRM with birthdays, anniversaries and personal notes. Use a mix of personal and scalable touchpoints to stay top‑of‑mind.
High‑Impact Personal Touches #
- Phone calls and one‑on‑one meetings.
- Handwritten notes.
- Home anniversary and birthday messages (automate via services like CardSnacks or SendOutCards).
Scalable Systems #
- Email newsletters with market info and lifestyle tips.
- Direct mail postcards and market updates.
- Social media giveaways.
- Seasonal gifts delivered in person or by mail.
Client Appreciation Events #
Host events such as movie nights, food truck socials, holiday parties or sports watch parties to deepen connections and generate referrals.
Digital Touchpoints #
- VIP Facebook group for top contacts.
- Casual outreach via Messenger/DM.
- Consistent, genuine social media presence.
Tips for Engaging Your Sphere #
- Interact on social media by liking, commenting and messaging contacts.
- Wear your Denovo swag to spark conversations.
- Join networking groups and engage in hobbies and community events.
- Be intentional and valuable—your sphere is a living, growing community.
