Table of Contents
Audit Overview #
Use this checklist during marketing review sessions or as a self‑audit tool. Ensure your profiles on major platforms reflect your current branding, photo, contact details and professional story. A consistent presence builds trust and improves SEO.
Platform‑by‑Platform Checklist #
- Google Business Profile: Confirm your headshot, bio and Denovo website link are up to date and check your reviews count.
- Zillow: Verify contact info, headshot, bio, review count and recent sales display.
- Realtor.com: Ensure your headshot and bio are current and reviews are accurate.
- Facebook Business Page: Update headshot, bio and links to your website and Sierra profile; monitor reviews.
- Instagram: Use a matching headshot, include a Linktree or website in your bio and clearly state your market area.
- YouTube: Create a channel, upload channel art and an intro video and add your bio and contact info.
- Sierra Website Profile: Ensure your photo, bio and active listings display correctly.
How to Perform an Online Marketing Audit #
- Open each profile: Google, Zillow, Realtor.com, Facebook, Instagram, LinkedIn and YouTube.
- Check consistency in photos, bios, contact details and branding elements.
- Assess engagement by reviewing followers, posts and recent comments or reviews.
- Google your name plus “real estate” and review the first page of results for accuracy.
- Update profiles with the highest traffic first: Google, Zillow and Facebook.
- Use the Denovo checklist PDF available internally or request it from the marketing team.
Additional Recommendations #
- Use Xara Cloud for branded graphics across all profiles.
- Schedule a review with the Denovo marketing team for a second opinion.
- Consider a branded Linktree to unify links in your Instagram and YouTube bios.
