Lead Sources #
There are many ways to generate leads. Examples include agent referrals, networking groups, billboards, online referral sources, direct mail, open houses, door knocking, past client referrals, email campaigns, events, radio ads, expired listings, relocation referrals, social media ads and organic posts, Google ads, vendor referrals, home valuation leads and more.
Activities to Reach Your Lead Sources #
Lead measures are the activities you control that predict success. Examples include videos shot, email campaigns sent, mailers delivered, open houses hosted, phone calls made and social media posts created. Select activities with the most impact on achieving your goals.
Lead Capture System #
Capture detailed information from buyers and sellers to enable effective follow‑up and conversion. Tailor each landing page to specific properties, events or content to reduce distractions and increase conversions. Options include:
- Open House Sign‑In Sheets: Use QR codes to collect buyer information.
- Individual Property Registration: Forced registration for ads; optional for social media.
- Search Registration: Offer similar properties or open house searches and target specific areas.
- Just Sold Landing Pages: Farm specific neighbourhoods.
- Content Pages: Blog posts and educational articles.
- Single Property Pages: Highlight individual listings.
- Seller Home Valuation Pages: Attract sellers seeking an estimate of their home’s value.
- Appointment Schedulers: Let prospects book calls or consultations.
Lead Nurturing #
Lead nurturing moves people from mild interest to strong desire to work with you. Use market reports, email campaigns, e‑alerts, follow‑up phone calls, welcome packages and other touchpoints to build trust and convert leads into clients.
