7 Levels of Communication Notes (Book by Michael J. Maher)
The National Association of Realtors estimates that the average person moves one out of every five years. So that means one‑fifth or twenty percent of your database moves every year, which would be 30 people if you have a base of 150 people in your database.
End all meetings with people, especially when networking. With these two questions: How can I help you and what can I do for you.
If you are a salesperson and you are hesitating to call, it’s because you’re thinking about yourself. If you’re thinking about helping the people you’re calling and fouling on their needs, it's easy to pick up the phone.
The person who talks the most dominates the conversation, but the person who asks the most questions controls the conversation.
Rank your network: A+ are ambassadors. These are people who have a big network as well, and they are outgoing enough to sell for you. They’re like your unpaid sales staff.
1 on 1 meetings (this is the top of the pyramid) (influential zone)
Events and Seminars (influential zone)
Phone calls (influential zone)
Handwritten notes (influential zone)
Electronic Communication (informational zone)
Direct Mail (informational zone)
Advertising. (informational zone)
7 Tips on Handwritten Notes
1. Use unbranded cards with a symbol or monogram that represents you. Remember, it is a personal note.
2. Write with blue ink which looks original and positive.
3. Emphasize the word “you” as much as possible and avoid words “I”, “me”, and “we.” You may use “we” when speaking in terms of the person you are writing and yourself, such as “we make a great team.”
4. Be specific in your praise. Identify and acknowledge a characteristic, a talent, and/or a unique quality.
5. Leverage the power of positive projection. Identify a personal characteristic you want to improve and express respect for others who possess that quality (happiness, wealth, balance, etc.)
6. Write rightly – slope text slightly upward from left to right. Read Rodgers’ book, Your Handwriting Can Change Your Life.
7. Use a P.S. as a call‑to‑action: Ask the recipient to take action such as emailing or calling.
