Table of Contents
Delivering a World‑Class Experience #
Turning customers into a tribe of raving fans requires systems and smart use of technology. Extraordinary businesses lead tribes, not just customers. By ensuring clients use and understand your services fully, you create lifelong advocates who amplify your marketing and drive repeat business.
Generating Referrals #
Referrals don’t happen by accident. Ask happy clients to refer you and implement simple tactics to make referrals a reliable part of your marketing process. Seek joint venture opportunities with complimentary businesses that serve your clients before or after you; for example lenders, inspectors or contractors. Offer value in both directions to unlock untapped profits.
