Selecting a Target Market #
Defining your ideal customer helps you tailor marketing and services. Consider:
- Demographics: age, income, occupation, education and marital status.
- Needs and desires: problems to solve, goals and aspirations.
- Where they spend time: social media platforms, websites and physical locations.
- Purchasing behaviours and decision‑making processes.
- Influences: friends, family, influencers, ads and reviews.
- Pain points and lifestyle: hobbies, interests and daily routines.
- Communication preferences: language, tone and style.
- Psychographics: attitudes, values and opinions.
- Geographic location and market size.
Evaluate Your Target Market #
Score each potential target from 1 to 10 on three questions:
- Personal fulfilment – how much do you enjoy working with this group?
- Value – how much does this market value your work and vice versa?
- Profitability – does serving this market make financial sense?
Crafting Your Message #
A compelling marketing message has three parts: the problem, the solution and the result. Show empathy for your target client, demonstrating that you understand their pain points and can help solve them. Focus on the client’s needs rather than your own achievements.
