Table of Contents
What Are Google PPC Leads? #
Google Pay‑Per‑Click (PPC) leads come from paid search ads that appear when someone searches terms like “homes for sale in Melbourne Beach.” You pay when someone clicks the ad. These leads are usually high intent—people actively looking for real estate—so follow up quickly and track them in Sierra.
Workflow in Sierra #
- Lead Capture & CRM Entry: When someone clicks a PPC ad and fills out a form, they are automatically entered into Sierra and tagged with the source.
- Automated Response & Task Assignment: The system logs their information and can send automated emails or listing alerts. Apply action plans to nurture leads.
- Lead Rotation & Assignment: Denovo distributes PPC leads through an office rotation system; listing inquiries go to the listing agent.
- Status Tracking & Follow‑Up: Leads move through stages such as New, Hot Prospect, Qualify and Archived. Check Sierra daily for follow‑up tasks.
Google Local Service Ads (GLSA) #
GLSAs are pay‑per‑lead ads that appear above PPC ads in Google results. They feature a “Google Screened” or “Google Verified” badge and display your name, photo, reviews and a call button. You only pay when someone contacts you directly through the ad.
Key Differences Between PPC and GLSA #
| Feature | Google PPC Ads | Google Local Service Ads |
|---|---|---|
| Payment Model | Pay‑per‑click | Pay‑per‑lead |
| Placement | Below GLSAs in search results | At the very top of search results |
| Verification | No screening required | Requires Google Screened/Verified status |
| Lead Routing | Clicks lead to your website or landing page | Leads call or message you directly |
| Control Over Keywords | Highly customizable | Limited; based on service category |
| Targeting | Based on keywords and audience targeting | Based on service area and business relevance |
| Lead Tracking | Tag leads as “Google PPC” in Sierra | Tag leads as “Google Local Service Ads” via automation |
Summary #
PPC ads cast a broad net using keywords; Local Service Ads are localized, trust‑based ads where you only pay for verified leads. Consider running both types to capture different audiences.
