Denovo Social Media Policy

Purpose #

This policy defines the guidelines, responsibilities, and procedures for managing Denovo Realty’s official social media presence. It ensures all content aligns with the company’s core values. Our guidelines are designed to protect the visual identity, ensure strategic content timing, and enhance the overall brand presence.

Oversight & Brand Management #

• The Denovo Realty Marketing Team has full oversight and control of all official company social media accounts, included but not limited to Instagram, Facebook, LinkedIn, Tiktok, and YouTube.
• Content for Denovo Realty’s social media is developed and scheduled exclusively by the marketing team. All posts published under Denovo Realty will reflect the company’s voice: elevated, intentional, professional, and community-focused.
• The team is responsible for reviewing engagement metrics and optimizing content calendars based on performance, trends, and strategy.

Listing Content Policy #

• The marketing team will select certain listings to feature on the company’s social channels.
• Please note that property listings cannot be requested for posting on Denovo Realty’s main social media accounts.

Content Calendar and Process #

• The Marketing Team schedules posts up to two months in advance to streamline and systematize social media efforts. Although the calendar is flexible, the aim is to minimize frequent changes.
• The Marketing Team is responsible for editing, captioning, drafting, and finalizing each post. If you notice any inaccuracies or issues that portray something negatively, please notify us, and we will address the post promptly. To keep our process streamlined and efficient, we do not provide individual proofs or previews of posts before they go live.

Personal Social Media Guidelines for Agents #

Agents are encouraged to actively represent Denovo Realty on their personal platforms while adhering to the following standards:

• Use marketing assets provided by the Denovo team to maintain brand alignment.
• Avoid posting anything misleading, offensive, or inconsistent with the Denovo brand.
• Tag @denovorealty in relevant posts for potential resharing in stories.
• Include appropriate disclosures or affiliations where required by law or ethics guidelines.
• Agents are encouraged to like, comment, and share Denovo’s posts to amplify reach.

Benefits of This Policy #

• Maintains a high-end, cohesive brand image across all channels.
• Empowers agents with beautiful, ready-to-use content.
• Keeps Denovo’s main channels focused on strategic engagement content.

Account Access & Security #

• Access to Denovo Realty’s social media accounts is limited to approved staff within the marketing department.